Rand Fishkin over at SEOmoz has posted a cracking article on how to get links when money won’t suffice.

What do you do when money doesn’t appeal to your link targets. This happens to me all the time – sometimes because they’re an educational institution, a non-profit or simply a webmaster who doesn’t want to “compromise”. If purchasing “advertising” links becomes impossible, there are some great ways around it that I’ve used successfully.

His ideas are link junkie required reading.